Liberty Hardware has been a trusted brand for elegant, on-trend home hardware products for 70 years, but their old website was outdated, difficult to navigate and clumsy. They needed a website that allowed visitors to more easily browse through their products, but even more importantly, they needed to provide customers with a digital space that offered ample inspiration and ideas. When I designed their current website, I decided to update their brand’s look and feel to reflect their modern, meticulously designed products without losing their traditional heritage that’s become a staple of their highly regarded reputation.

To offer a robust experience for inspiration seekers, Collection, Inspiration and Project & Ideas pages were added to the new site. I infused these pages with an editorial look to appeal to the largely female, high-income viewers and designed the layouts to draw all attention to Liberty Hardware’s beautiful, intricate pieces.