Lasko products have been a household staple for more than 100 years. Their products have a reputation for being constructed from top-quality materials and enduring for decades. Their former website was tired, difficult to search and navigate, and didn't showcase all of their products. When designing  Lasko's new website, I decided to update their design aesthetic to enhance and reflect the modern materials and technology that go into making their products without losing their core values routed in their heritage. I also added a teal green to their color palette as a nod to their trademark teal fan from the 1950s.